Kick off meeting of CAREdiZO
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CARE Driven Innovation for Gender mainstreaming in Home, Micro-Enterprises & Micro-CSOs
AIM
CAREdiZO project aims to tackle the gender care gap by promoting a gender-transformative approach in Home, Micro-enterprises, Micro-civil social organizations (CSOs), as well as raising the awareness of the whole society. The title of the project is inspired by the Greek words “κερδίζω” which means make profit or win and “ζω” which means live (being alive). It symbolizes the great value of CARE which makes profit for all and enables us all to live and create. Through research, game based learning, and advocacy the project fosters a gender-transformative cultural approach that values care work, combats gender stereotypes, and encourages men and women to share unpaid care responsibilities more equally. This project will promote micro-enterprises and micro-CSO, which constitute 93.5% of total EU businesses, to implement family-friendly and work-life balance policies.
CAREdiZO is for us ALL
WOMEN
EMPOWERMENT
MICRO-ENTREPRISES
FAMILY POLICIES
MEN
EMPOWERMENT
MICRO- CIVIL SOCIETY ORGANIZATIONS
FAMILY POLICIES
JOIN OUR COMMUNITY
At CAREdiZO, we believe that care is not a cost it is life.
We’re calling on CEOs and HR managers of micro-enterprises and micro civil society organizations to take the lead in building workplaces where work-life balance is not just a perk, but a principle. Join us in pioneering family-friendly practices that attract and retain talent, boost wellbeing, and drive long-term success.
We’re also inviting men and women to become part of a growing movement that values care work, challenges gender stereotypes, and creates cultures of shared responsibility at home and at work.
NEWS
June 8, 2025
OBJECTIVES
Develop cross-sectoral, cross-border collaborations to share best practices in the field of equal share of informal care and family policies that can boost it
Design new approaches to encourage a dual earner dual carer model through consultations in the community of practice and the co-creation labs
Develop specialized training program to build the capacity of Micro-enterprises and Micro-CSOs (with up to 10 employees) promoting gender mainstreaming and family-friendly policies
Raise awareness of the value of care work and family friendly policies in all types of enterprises especially in Micro-enterprises and Micro-CSOs
Challenge gender stereotypes through a series of podcasts, a serious game, and an e-course
Support, advance, and implement comprehensive policies in Micro-enterprises and Micro-CSOs
EXPECTED RESULTS
A desk research regarding the existing needs and challenges of Micro-enterprises and Micro-CSOs in the field of family policies to support equal share of informal care between genders
An E-course for CEO, Founders, directors and HR managers or staff of Micro-enterprises and Micro-CSOs to learn and intergrate family policies to support equal share of informal care between genders
A serious game for CEO, Founders, directors and HR managers or staff of Micro-enterprises and Micro-CSOs to learn and intergrate family policies to support equal share of informal care between genders
Discussions, Consultations and Online living labs/co-creation workshops with CEO, Founders, Directors, HR managers and staff of Micro-enterprises and Micro-CSOs through a digital Community of practice to co-create solutions
A series of trainings for the partners’ staff and the CEO, Founders, Directors, HR managers and staff of Micro-enterprises and Micro-CSOs through the serious game and the E-course
A desk research regarding the existing needs and challenges of women and men for the application of equal share of care in home, children, elders etc in partners countries
A survey and report on women and men in partners’ countries to understand better the implications that lead to the replication of traditional roles and gradual dropout of women either partially or completely from the workplace.
A community of practice for men and women (especially those working in Micro-entreprises and Micro-CSOs) for discussing on equal care good practices and get motivated through peer-learning
A podcast series in each country challenging the stereotypes in informal care and promoting new empowered roles for both women and men.
Find our podcasts here:
Greek podcast episodes
A serious game-application targeting to motivation of men in taking the role of carer
PARTNERS
